We can do this (create a profitable online affiliate business).
Over the past few weeks, I’ve been consuming (reading, watching videos, listening to podcasts) about the need to identify and create an ideal avatar for your business.
Most well-known online business gurus stress that you must know every detail of your potential consumer market to trigger their hot buttons and compel them to buy.
…Except for one guy I’m really starting to like and trust.
An avatar is a person who represents and has the exact traits, qualities, and needs of someone who would be interested in what you have to say and offer.
According to the gurus, the more specific, the better. i.e., a “man” is nowhere near as good an avatar as a married man between 40 and 60 y.o. with three children, lives in the suburbs, wears glasses and khakis, works in banking, loves to barbecue steaks on the weekend, plays tennis, and drives an SUV.
All good information if you’re trying to interact with tennis-playing carnivores and have thirty-something vegetarians filter themselves out.
While we all get a dopamine hit by having people agree with us, echo chambers are neither interesting nor fun.
I like the idea of building a solid community.
Pitching and catching ideas back and forth.
Teaching and learning.
A community can have guardrails and boundaries so people have common interests and goals.
But the lanes are wide enough for many different types of people, and there are enough obvious exit ramps for them to opt out and reevaluate if they realize they are headed in the wrong direction.
If you’re reading this, I hope our community resonates with you, and you stick around to connect, learn, teach, and communicate.
The guy I’m really starting to trust and learn from is Dean Holland.
I’ve read his book and watched his videos.
I’m considering enrolling in his course.
He appears wholly authentic, transparent, a great teacher, and has deep understanding of affiliate marketing.
Does anyone have any experience with him?
Never, ever give up,
Michael